Social Media Marketing and Management for SMEs and Start-Ups
With 31 million people in the UK logging onto Facebook each day and 15 million on Twitter, it’s becoming more and more important for companies to be active online. Social Media gives you a platform to speak directly with your customers, reach your target audience and strengthen your brand.
In the last couple of years Facebook has begun to monetise business pages, and in order to stop an overload of companies and products spamming your timeline every day, they have introduced a tool called Reach. Average reach allows only a small percentage of people who’ve liked your page to see your posts. Companies can now pay for broader Reach, but whilst this tool, if used correctly can be great, any seasoned Social Media manager will tell them there are plenty of insider secrets and ways to get round it without paying. Overall, strong Reach comes from good management, engaging content and most importantly, consistency. An organic approach that is far more sustainable and economically viable.
With our knowledge and experience, we have recently introduced a new service to launch social networks for SMEs, whilst teaching them everything they need to know about managing their pages and running a great Social Media Campaign. The service works over the course of a month and includes the following;
- Launching Social Networks
- Social Network Design Solutions
- Tailoring an online voice for the business
- Monitoring page analytics and changing content accordingly
- Username/Password Handover
- 3 weeks’ of Content Diaries
- Social Network Engagement Sheet
- Consistency in image size, types of post etc.
- Gaining high Facebook Reach
Over the 4 week service you will learn;
- How to keep your reach high
- How to manage a campaign using content diaries and engagement sheets
- The best practice for your networks
- What and When is engaging for your audience
- How to manage a page and much more.
Alternatively, knowing that most companies don’t have time to manage the day to days of their social networks, we also offer a Social Media Management package at a monthly rate. After the initial set up, agreed online voice and aesthetic. We’ll use weekly content diaries to keep you in the know about what’s being posted and when. Weekly engagement sheets will show what your customers have been engaging with and how this is affecting the growth of your pages. Along the way, we can look into Customer Outreach Strategies and Reactive Content ideas which put a much bigger focus on finding new customers and clients.
If you are familiar with all this then you are probably well on your way of providing best practice on Social Media strategy for your business. But, if this a little new or even leaves you a bit ‘bewildered’ you need to give us a call right away! Social Media is a powerful tool your business cannot ignore!